Alto Hotel M is boutique hotel located in Mea Sot at Tak province, Thailand. The hotel is simplicity modern design.

Design concept: less is more (modernist and minimalist), remarkable and strong.
The logo design is symbolic style giving the look aesthetic premium and modern look.

Using the M font as part of the typography and its name, the logo was designed by playing around with multiple paths of curves and lines. The curvature and transparency of thin-and thick lines combines aesthetic between its architecture and simplicity. The entire look gives the relax and comfort vibes.