Vatusy, a small entrepreneur based in the heart of Bangkok Thailand, provides a wide rang of made-to-order goods customised and handcrafted by experts.

Design concept: abstract modern and symbolic geometry

The purpose of design is to rebranding by extending and exploring the new logo to look more accessible and modern. The design was inspired by some leather pieces as part of the raw materials in work process. The symbolic shape of logo was designed in 3-layers stacked with different curved and up-and down angels. It gives rough and raw feel that expresses to the detailed process of works that scratched by hands and pieces of nothing wooden to something more tangible and aesthetic.

Besides the abstract logo, the word of “Vatusy” - the typo was designed by the brand story from Watusi cow. The connection of straight lines and curves were blended to look modernist and fashionable.